The Coach's Fatal Error? Taking On Wilcox and the Unassailable Executive Tier

Tbecame clear Ruben Amorim could survive a loss to lower-league opposition. He weathered losing a crucial European final against one of the worst Tottenham teams in living memory. He could survive home defeats to domestic rivals, finishing 15th, his rigid approach, laying waste to the team's most promising academy products, the 32% win rate, calling the squad the poorest in Manchester United history. But there was a single opponent with whom the Portuguese coach was not permitted to tango. You come at Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight defender in Blackburn’s title-winning campaign, Amorim took on Jason Wilcox and seems to have missed. The most distracted of readers can see the irony here: a coach who often railed his squad for losing individual battles succumbing in the face of the intense pressure and formidable presence of one of England's top division's most intimidating sporting directors.

In truth, this whole bruising episode appears to portray the director in a whole new light. Perhaps it might have been easy, given his brief stint of experience with the Saints, to view him as merely a drudge in the United exoskeleton: a man whose appointment was due as much to his friendship with ex-colleague Omar Berrada as any demonstrable skill. How wrong everyone was. By masterfully outmanoeuvring United’s feted manager, just as he bested the unfortunate Dan Ashworth earlier, Jason Wilcox has demonstrated as one of the sport’s true generals: a tactical intellect of which United’s competitors are now justifiably concerned.

A Tactical Conflict Regarding Formation and Ideology

To illustrate, it was Jason Wilcox , after being involved in the leadership that appointed the rigid 3-4-3 advocate the coach originally, played a key role in trying to persuade Amorim to ditch his beloved 3-4-3. Naturally, these pleas met a certain resistance. But perhaps these judgements carry more weight when delivered from the mouth with the impeccable soccer background of Jason Wilcox, holder of international appearances and a role in a championship team decades past.

Perhaps in time Jason Wilcox might agree to outline his reasoning publicly. Perhaps at some point questions may arise regarding why the coach is walking away with full compensation, without any penalty clause in place. But Jason Wilcox speaks rarely in public, for excellent reasons. The real thinkers in football – men like Jason Wilcox – function at a level exceeding our prosaic understanding. Were he to speak, most likely we would perceive would be high-frequency signals and four-dimensional whirring. Wanting is not quite the same as being ready to receive.

Sir Jim Ratcliffe allegedly suggested using the winger in a defensive role.
The club's co-owner has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

The Supreme Authority In the Throne

Naturally, by focusing our attention on the sporting director we are obscuring the true genius behind the modern United throne. Jason Wilcox is, in reality, simply carrying out the directives of his superior the billionaire owner, who privately has made very clear his preference for a four-man defense. It is reported, Ratcliffe has also suggested deploying the forward as a right wing-back. Ratcliffe is keen for United to embrace analytics and analytics. Per reports, in an executive meeting soon after his minority ownership, he declared that United’s style to football “will be determined in this room”.

Ultimately, Ratcliffe is an expert in these intricate footballing stuff, leveraging his background in petrochemicals and yachting. Above all he is immensely wealthy, and as we all know, the wealthy are the best of us: more perceptive, more wise, strategically brilliant, simply superior. Whom else would you trust to manage an enlightened programme of austerity, the construction of a modern arena that appears a lot like someone’s leftover knitting, the acquisition of Benjamin Sesko?

The New Football Order: Directors Over Coaches

This is a trend we are increasingly seeing in top-tier of the game. For decades, teams mistakenly entrusted major sporting choices to subordinate staff like managers, talent spotters – players themselves. Maybe previously feasible for an up-and-coming, visionary coach with a philosophy and drive to join an organization and implement their plan supported to fruition. But how many companies have such individuals set up? What number of mass redundancies have they managed? Better by far to invest genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the guys with impressive LinkedIn profiles. It is wiser to decide the tactics in the boardroom and hire someone who will adapt their methods accordingly. If coaches were once chefs, they are now more akin to delivery personnel: not creating the product, but still finally accountable if it arrives poorly or fails of the box.

In the meantime, their job is increasingly not about crafting the philosophy and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they can do little to change. Enzo Maresca leads a team of very young players into the Champions League and wins two medium-sized trophies, and essentially gets sacked for talking. Wilfried Nancy sees his reputation ruined while the people who appointed him continue to make errors another day.

A Modern Corporate Football: Accountability Only for the Coaches

And possibly in a small way this represents corporate governance at work: the elevation of a privileged elite who can never be wrong, whose decisions remain sacrosanct, whose mistakes can invariably be resolved by sacking without explanation. Appoint the system coach only to fire him for using too much 3-4-3. Bring in the project manager and later bin him for taking excessive time. And above all show gratitude; for your modest increases in ticket costs, for your new summer signings, for the fact that the grownups – regardless of their expertise – remain in control.

Danny Cruz
Danny Cruz

Erik is a former competitive table tennis player and coach with over 15 years of experience in the sport.